{"id":1594,"date":"2021-10-11T15:19:33","date_gmt":"2021-10-11T13:19:33","guid":{"rendered":"https:\/\/advanced-concepts.de\/?page_id=1594"},"modified":"2026-02-24T09:44:42","modified_gmt":"2026-02-24T08:44:42","slug":"was-ist-pim-pxm","status":"publish","type":"page","link":"https:\/\/dev.advanced-concepts.de\/en\/was-ist-pim-pxm\/","title":{"rendered":"Was ist PIM \/ PXM"},"content":{"rendered":"
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\n \"\"\n

What is PIM and what is PXM?
\n <\/h1>\n <\/div>\n <\/section>\n
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PIM - Product Information Management is a database-based software for editing, correcting, classifying and exchanging your product data, among other things. At the same time it is the basis of
PXM - Product Experience Management. Together they are a new generation of PIM systems.\n <\/p>\n <\/div>\n <\/section>\n

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What actually is PIM?
\n <\/h2>\n

PIM is the abbreviation for Product Information Management. It is used to provide all product-related data for output to various media and sales channels. This also includes images, drawings, videos, marketing texts and language variants.
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In this central, location-independent system, the media-neutral maintenance, preparation and modification of all product information takes place in a structured form.
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It optimises the processes in the areas of marketing and sales and ensures up-to-date and high-quality product data.
\n
How does the product information get into a Product Information Management?
\n
A PIM system needs access to existing database systems. Interfaces, so-called APIs, enable the connection of ERP, CMS, CRM, SQL, image, video and document files.\n <\/p>\n <\/div>\n <\/section>\n

\n
\n \"\"\n

What actually is PIM?
\n <\/h2>\n

PIM is the abbreviation for Product Information Management. It is used to provide all product-related data for output to various media and sales channels. This also includes images, drawings, videos, marketing texts and language variants.
\n
In this central, location-independent system, the media-neutral maintenance, preparation and modification of all product information takes place in a structured form.
\n
It optimises the processes in the areas of marketing and sales and ensures up-to-date and high-quality product data.
\n
How does the product information get into a Product Information Management?
\n
A PIM system needs access to existing database systems. Interfaces, so-called APIs, enable the connection of ERP, CMS, CRM, SQL, image, video and document files.\n <\/p>\n <\/div>\n <\/section>\n

\n
\n \"\"\n

What actually is PIM?
\n <\/h2>\n

PIM is the abbreviation for Product Information Management. It is used to provide all product-related data for output to various media and sales channels. This also includes images, drawings, videos, marketing texts and language variants.
\n
In this central, location-independent system, the media-neutral maintenance, preparation and modification of all product information takes place in a structured form.
\n
It optimises the processes in the areas of marketing and sales and ensures up-to-date and high-quality product data.
\n
How does the product information get into a Product Information Management?
\n
A PIM system needs access to existing database systems. Interfaces, so-called APIs, enable the connection of ERP, CMS, CRM, SQL, image, video and document files.\n <\/p>\n <\/div>\n <\/section>\n

\n
\n \"\"\n

PXM: Booster for the Customer Journey <\/h2>\n

Influence customers' buying decisions by personalising product information for them.
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Inspire your customers with additional information and intelligently control the purchase process and the customer journey.
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Create product experiences (UX) through descriptions of application possibilities and product benefits, through emotions and entertainment.
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Adapt your product communication to the different sales channels (B2B \/ B2C). \n <\/p>\n <\/div>\n <\/section>\n

\n
\n \"\"\n

What actually is PIM?
\n <\/h2>\n

PIM is the abbreviation for Product Information Management. It is used to provide all product-related data for output to various media and sales channels. This also includes images, drawings, videos, marketing texts and language variants.
\n
In this central, location-independent system, the media-neutral maintenance, preparation and modification of all product information takes place in a structured form.
\n
It optimises the processes in the areas of marketing and sales and ensures up-to-date and high-quality product data.
\n
How does the product information get into a Product Information Management?
\n
A PIM system needs access to existing database systems. Interfaces, so-called APIs, enable the connection of ERP, CMS, CRM, SQL, image, video and document files.\n <\/p>\n <\/div>\n <\/section>\n

\n
\n \"\"\n

PXM: Booster for the Customer Journey<\/h2>\n

Influence customers' buying decisions by personalising product information for them.
\n
Inspire your customers with additional information and intelligently control the purchase process and the customer journey.
\n
Schaffen Sie Produkterlebnisse (UX) durch Beschreibungen \nvon Anwendungsm\u00f6glichkeiten und Produktvorteilen, durch Emotionen und \nUnterhaltung.
\n
Adapt your product communication to the different sales channels (B2B \/ B2C). \n <\/p>\n <\/div>\n <\/section>\n

\n
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PXM (Product Experience Management)\nis the management and maintenance of special personalised,\nmeaningful, aesthetic and emotional product data. <\/p>\n <\/div>\n <\/section>\n

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Was ist PXM?
\n <\/h2>\n

PXM is the abbreviation for Product Experience Management and means,\nthat a product-related representation of the customer experience is generated.\nThis is because it is important to strengthen the connection between the products and the customers.\nThe future-oriented management system is the further development and\nupdated version of our PIM system. It ensures the improvement of the\nworkflow as well as for more individuality and personalisation of\nproduct information. PXM enhances the user experience (UX) in online\nuser experience (UX) in online output channels.<\/p>\n <\/div>\n <\/section>\n

\n
\n \"\"\n

What is<\/b> PXM?<\/b>\n <\/h2>\n

PXM is the abbreviation for Product Experience Management and means,\nthat a product-related representation of the customer experience is generated.\nThis is because it is important to strengthen the connection between the products and the customers.\nThe future-oriented management system is the further development and\nupdated version of our PIM system. It ensures the improvement of the\nworkflow as well as for more individuality and personalisation of\nproduct information. PXM enhances the user experience (UX) in online\nuser experience (UX) in online output channels.<\/p>\n <\/div>\n <\/section>\n

\n
\n

PXM enhances and optimises your marketing, sales and brand strategies with additional and customer-specific product information.
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This supports the sale of your products through more user experience (UX) on the online marketplaces.\n <\/p>\n <\/div>\n <\/section>","protected":false},"excerpt":{"rendered":"

Was ist PIM und was ist PXM? PIM – Product Information Management ist eine datenbankbasierte Software, u.a. zur Bearbeitung, Korrektur, Klassifizierung und zum Austausch Ihrer Produktdaten. Zugleich ist es die Basis von PXM – Product Experience Management. Zusammen sind sie eine neue Generation der PIM-Systeme. Was ist eigentlich PIM? PIM ist die Abk\u00fcrzung f\u00fcr Product … Continue reading „Was ist PIM \/ PXM“<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1594","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dev.advanced-concepts.de\/en\/wp-json\/wp\/v2\/pages\/1594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.advanced-concepts.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.advanced-concepts.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.advanced-concepts.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.advanced-concepts.de\/en\/wp-json\/wp\/v2\/comments?post=1594"}],"version-history":[{"count":31,"href":"https:\/\/dev.advanced-concepts.de\/en\/wp-json\/wp\/v2\/pages\/1594\/revisions"}],"predecessor-version":[{"id":6000,"href":"https:\/\/dev.advanced-concepts.de\/en\/wp-json\/wp\/v2\/pages\/1594\/revisions\/6000"}],"wp:attachment":[{"href":"https:\/\/dev.advanced-concepts.de\/en\/wp-json\/wp\/v2\/media?parent=1594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}